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Your narrative could be a very big-picture look at your career as a whole, or you can create mini-narratives around much smaller events, like a particular album. And finally a narrative should be a part of how you communicate with your fans every single day. It’s not always about sharing your whole story in one breath. Instead think about how the content you’re creating every day relates to your story as an artist.

All of our mentored online courses come with six weeks of 1-on-1 professional coaching and feedback on your work. It’s like having a personal trainer, but for music! Share your goals with us and we’ll find a course for you, or create a custom mentorship session with a pro musician, engineer, educator, or music industry veteran, to help you achieve them. 

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Music is the beautiful communication of vibrations in space, as perceived by our ears and interpreted by our brains, and the ultimate aural expression of our existential experience of life. In the words of E.T.A. Hoffman, “Music discloses to man an unknown realm, a world in which he leaves behind him all definite feelings to surrender himself to an inexpressible longing.”

Ethan Hein is a Doctoral Fellow in Music Education at New York University. He teaches music technology, production and education at NYU and Montclair State University. With the NYU Music Experience Design Lab, Ethan has taken a leadership role in the creation of new technologies for learning and expression, most notably the Groove Pizza. He is the instructor of the free Soundfly course series called Theory for Producers. He maintains a widely-followed and influential blog, and has written for various publications, including Slate, Quartz, and NewMusicBox.

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Who knew treadmills could be so fun? This classic, viral music video features such a simple yet quirky concept, but with choreography that blows the mind apart. After 17 attempts, OK Go was finally able to capture a single, continuous shot of the entire impressive choreographed performance. Unlike some of the other videos here, this doesn’t have any deep, significant relevance to the song’s lyrics, but… who cares!

But whether you’ve got an entire history behind your genre or you want to establish your artistic image with a unique brand and identity unto yourself, typography should be one of the first elements you consider as you execute your album and poster artwork.